If you understand the last two steps that a competitor has taken, you will be able to anticipate their next step. This stage looks at the competition, using a matrix that allows a company to rate themselves against the competition. It is easy to get so immersed in your own company that you forget about the rest of the market; but competitive analysis will ensure your competitors are less able to take business away from you.


“Jenny has a great understanding of Beyond’s customers and the journey that they take.

This combined with her approach to get work done in a timely fashion makes her a real asset”

Rory Finegan, founder Beyond Accounting

“Jenny overhauled the work we were doing in Musgrave with her contribution

to the branding work done on the Centra brand.  She is a real professional.”

Anne Dunphy, former Marketing Director Musgrave

We have become famous for our new brand Dorian Black.

Jenny helped us to develop and bring this concept to market”

Cathy Coghlan owner of Dorian Black, men’s suits retail and online outlets

“Jenny implemented a marketing programme into our stores and brand

that made a real difference to our strategy and in store operations”

Paul Fitzgerald, Owner Pelco Retail Outlets