This step takes a comprehensive look at the company and involves a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), an analysis of the company’s past five years, an assessment of the current situation and a roadmap for where it wants to be in five years’ time. Other elements to be considered are the staffing situation and the company’s financial position. This seemingly evident recap of the company’s situation often reveals vital insights into the workings of an organisation and can help to expose issues and implications that had previously gone unnoticed. One result of this stage is to create a value proposition for the business.

“Jenny has a great understanding of Beyond’s customers and the journey that they take.

This combined with her approach to get work done in a timely fashion makes her a real asset”

Rory Finegan, founder Beyond Accounting

“Jenny overhauled the work we were doing in Musgrave with her contribution

to the branding work done on the Centra brand.  She is a real professional.”

Anne Dunphy, former Marketing Director Musgrave

We have become famous for our new brand Dorian Black.

Jenny helped us to develop and bring this concept to market”

Cathy Coghlan owner of Dorian Black, men’s suits retail and online outlets

“Jenny implemented a marketing programme into our stores and brand

that made a real difference to our strategy and in store operations”

Paul Fitzgerald, Owner Pelco Retail Outlets