This stage is less obvious and often forgotten in marketing and business development. However, it is a crucial step in planning a successful strategy. It involves recognising the key influences that arise in any market and how they impact on your company - whilst they may be out of your control, they are a step you can take to better prepare for them and minimise their impact on your bottom line. Political, economic, sociological and technological issues are all relevant to this analysis.


“Jenny has a great understanding of Beyond’s customers and the journey that they take.

This combined with her approach to get work done in a timely fashion makes her a real asset”

Rory Finegan, founder Beyond Accounting

“Jenny overhauled the work we were doing in Musgrave with her contribution

to the branding work done on the Centra brand.  She is a real professional.”

Anne Dunphy, former Marketing Director Musgrave

We have become famous for our new brand Dorian Black.

Jenny helped us to develop and bring this concept to market”

Cathy Coghlan owner of Dorian Black, men’s suits retail and online outlets

“Jenny implemented a marketing programme into our stores and brand

that made a real difference to our strategy and in store operations”

Paul Fitzgerald, Owner Pelco Retail Outlets