The customer is “king” or “queen” and they are always right – statements we have all heard before. However, Jenny takes this theory even further, helping clients to better understand their customers by identifying their needs and behaviours. This step allows companies to gain a true understanding of their customers, identifying what motivates them at every stage of the buying process. Jenny outlines the journey that each customer takes - highlighting at each step the opportunities to deliver an outstanding experience. One result of this stage is the creation of different customer segments, allowing businesses to deliver highly tailored services that feel totally exclusive to the buyer.
“Jenny has a great understanding of Beyond’s customers and the journey that they take.
This combined with her approach to get work done in a timely fashion makes her a real asset”
Rory Finegan, founder Beyond Accounting
“Jenny overhauled the work we were doing in Musgrave with her contribution
to the branding work done on the Centra brand. She is a real professional.”
Anne Dunphy, former Marketing Director Musgrave
“We have become famous for our new brand Dorian Black.
Jenny helped us to develop and bring this concept to market”
Cathy Coghlan owner of Dorian Black, men’s suits retail and online outlets
“Jenny implemented a marketing programme into our stores and brand
that made a real difference to our strategy and in store operations”
Paul Fitzgerald, Owner Pelco Retail Outlets