A crucial aspect of marketing is the profound understanding of the customer journey and customer experience. As the customer progresses along their journey, there are countless opportunities to provide a positive experience – ranging from basic service delivery to that magic and unique experience that defines a brand – and understanding these touchpoints is key to engaging the customer. For instance, if the first intervention is a meeting with the client, staff need to be fully prepared to deliver this in the best possible way. Every time a company interacts with a client is a ‘moment of truth’ – an opportunity to really impress.
Jenny facilitates the process that identifies this journey and maps out the deliverables at each step along the way. She establishes the moments of truth and pinpoints any training needed to ensure a consistent level of excellence.
“Jenny has a great understanding of Beyond’s customers and the journey that they take.
This combined with her approach to get work done in a timely fashion makes her a real asset”
Rory Finegan, founder Beyond Accounting
“Jenny overhauled the work we were doing in Musgrave with her contribution
to the branding work done on the Centra brand. She is a real professional.”
Anne Dunphy, former Marketing Director Musgrave
“We have become famous for our new brand Dorian Black.
Jenny helped us to develop and bring this concept to market”
Cathy Coghlan owner of Dorian Black, men’s suits retail and online outlets
“Jenny implemented a marketing programme into our stores and brand
that made a real difference to our strategy and in store operations”
Paul Fitzgerald, Owner Pelco Retail Outlets