Jenny is one of Ireland’s leading experts in branding, having successfully revamped and developed brands such as Tayto and Centra. She brings a high level of curiousity and passion into each project and helps the client to bring their brand to life. Good branding is a process and it is something that can only work when the strategy and thinking behind the brand is solid and consistent.
Once a strategy has been honed, Jenny leads and project manages the design process, ensuring its delivery on time and on budget. Working hand in hand with her graphic design partners, Bothwell and Vogel, Jenny ensures that the brand is carefully thought out and executed to perfection.
Working from her comprehensive design brief, the designers go through a process that includes exploring the competitive landscape, researching potential brand names, creating a new identity and style, and implementing the new brand across a series of communication supports such as the websites and printed collateral.
This process was recently used to rebrand Finegan Chartered Accountants to Beyond Accounting and extensively in the Centra branding where Jenny was head of marketing.
“Jenny has a great understanding of Beyond’s customers and the journey that they take.
This combined with her approach to get work done in a timely fashion makes her a real asset”
Rory Finegan, founder Beyond Accounting
“Jenny overhauled the work we were doing in Musgrave with her contribution
to the branding work done on the Centra brand. She is a real professional.”
Anne Dunphy, former Marketing Director Musgrave
“We have become famous for our new brand Dorian Black.
Jenny helped us to develop and bring this concept to market”
Cathy Coghlan owner of Dorian Black, men’s suits retail and online outlets
“Jenny implemented a marketing programme into our stores and brand
that made a real difference to our strategy and in store operations”
Paul Fitzgerald, Owner Pelco Retail Outlets